🌈 Aura Baby was founded on a commitment to making life simpler for new parents and babies. Our mission is to infuse calmness and well-being into everyday moments through exceptionally functional and sustainable apparel. We pioneered the use of innovative magnetic fasteners, eliminating the fuss of traditional snaps and zippers for quick, peaceful dressing. Designed with a holistic concept, every piece uses eco-friendly, sustainable fabrics that prioritize your baby's comfort and the planet's health. Aura Baby is more than clothing; it's a belief that simple, thoughtful design can create an aura of calm for the entire family.